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The 3 Keys to Iconic Logos

Simplicity, style, and versatility are the three keys to making an iconic logo for your brand. The truth is there is no way to predict what kinds of brand logos will become icons but if you consider those three things as you design your brand’s logo you will be assured of an effective logo.

If you are looking into promoting your business with promotional pens or keychains you should consider whether your business’s logo is effective. Here is how each of those three keys should be considered:

  • Simplicity: If you look at the biggest and best brand logos (brands like Apple, McDonald’s, or Mtv are good examples) simplicity is key. A few solid color choices, some basic design qualities and an image or a letter that you want to associate with your brands. Simplicity makes your brand easily knowable.
  • Style: The style of your logo should say something about your company. Are you a fun company offering something youthful or a respected business oriented towards adult concerns. The style should reflect those things.
  • Versatility: Year to year, advertisement to advertisement, and promotional business item to promotional business item you want to be able to use the same logo. This is why your logo should offer some stylistic flexibility.
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