“Building your brand,” many people say it about their business but not many seem to follow through. The reasons for this lack of follow through is clear, running a business in and of itself is very difficult. The time it takes to truly put effort into branding could be spent hustling for sales or simply
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Building a brand out of one’s self is key in this age of business. While your skills might make you the envy of corporations of all kinds your limited ability to market yourself can stifle your ability to get heard above the others. People have taken to making far more impactful business cards in order
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Whoever dismissively once said “What’s in a name?” must not have been a business owner. As the owner and operator of any business your name is everything. It is the thing you have authority and propriety over. In so many businesses as the market changes a brand name becomes the most important asset in a
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With spring here there is so much to do outdoors. The time has come to seize the nicest areas of local beaches and parks for fun, frolic, and food. Of course with all of these seasonal niceties you will need a way to get food and other supplies to these places. You’ll need containers for
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Advertising is testing and sometimes it can take months to find out if a campaign has worked. Obviously for big brands huge marketing budgets can turn their brands into household names, yet still these companies invest in the kinds of promotional business items that PenFactory.com specializes in. The reasons are simple, for just a small
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Recently we highlighted how sharing your favorite promotional business items at local outdoor events is a great way to get some attention for your brand. This is also a great time to get yourself a genuine street team to drum up support and foot traffic. With people out doing activities, shopping, simply enjoying the good
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Simplicity, style, and versatility are the three keys to making an iconic logo for your brand. The truth is there is no way to predict what kinds of brand logos will become icons but if you consider those three things as you design your brand’s logo you will be assured of an effective logo. If
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The promotional business items sold by PenFactory offer multiple benefits to anyone who utilizes them. Each promotional keychain and pen offers some promotional muscle while also helping your business to define a brand identity. The intricacies that define your brand identity can be served or hurt by your promotional items’ colors, logos, slogans, and which
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Marketing can be a difficult thing to quantify. On the one hand “marketing is testing” as many in the business suggest. The effectiveness of a form of advertising or a particular campaign is hard to gauge in advance and the ephemeral branding benefits of those projects might never be uncovered. On the other hand business
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Charitable organizations have used promotional business items to help reach their goals of fundraising and awareness raising for decades. Adorning a professional logo that offers information of the mission of your organization is a great tool of the non-profit world. The reasons for offering things like reusable travel cups to charitable contributors vary. There is
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